Brand & Retail Messaging
An Icon of Luxury
Since 1937, our landmark location has brought the excellence of Mercedes-Benz to Santa Monica and beyond. We combine our rich history with an innovative way to buy and service, specializing in the latest, most exciting AMG and Mercedes-Benz models.
We offer a bespoke experience for every guest so they can enjoy the very best of Mercedes-Benz. W.I. Simonson is an icon of luxury.
The Legendary Lone Star
For an exceptional sales & service experience, there's only one name you need to know. We built such a legendary reputation in our community that we are top of mind when it comes to Chevrolet, which is why our customers come back for generations. We are the Legendary Lone Star Chevrolet.